What we mean by styling and set-up
Set-up is everything that turns an empty space into the place for the party: where the tables go, what is on them, how the room is lit, where arriving guests shelter if it rains. Some caterers offer it themselves, others work with trusted firms, and others handle only the food. In every case the result depends on how well the stylist and the caterer talk to each other.
Types of set-up
- Flowers: centrepieces, arches, arrangements for the ceremony and the buffet. Ask for seasonal flowers and heights that don't stop people talking across the table. Read the guide on flowers and centrepieces for events.
- Lighting: ambient lighting, spotlights on the tables, lights for the garden and the dance floor. Good lighting changes a room more than any decoration. See the guide to lighting for events.
- Furniture hire: tables, seating, sofas for the drinks reception, bar counters. Find out more in the guide to furniture hire for events and the one on equipment hire.
- Marquees and gazebos: cover for outdoor events and a plan B in case of rain, with flooring and heating if needed. Read marquees and gazebos for events.
- Sets and themed styling: backdrops, photo corners, settings for themed parties and product launches. See the guide to sets and themed styling.
- Stands and exhibition spaces: for trade fairs, conferences and company presentations, with coordinated graphics and furniture. There is a dedicated guide to styling for corporate events.
- The table: table linen, plates, glasses, charger plates, place cards. This is where styling and catering overlap the most. Read the guide to table setting styles and the one on glassware and tableware hire.
How to coordinate the stylist and the caterer
The critical point is the division of tasks. Before signing, have it written down who brings what: tables and chairs, tablecloths, plates and glasses, buffet tables and counters, lights. If both bring it, you pay twice; if neither does, you find out on the day of the event.
Then put everyone on the same schedule. The stylist needs hours to set up, and the caterer needs to find the tables ready to lay. Agree the order of arrival at the venue, the unloading areas and the clear-down time, which is often the tightest part of the day.
Finally, check the points where the set-up touches the kitchen: candles near the buffet, flowers on the tables where food is plated, the height of centrepieces in relation to service, lighting cables in the waiters' paths. The guide on event set-up with the caterer goes into the details.
An example: in a villa in the Castelli Romani with drinks in the garden and dinner indoors, the stylist sets up the dining room first and then the garden, while the caterer prepares the back-up kitchen at the back. If it rains, the marquee must already be up and the buffet for the drinks must have a covered space planned. These are decisions to make together, in advance.
Styling for weddings and for companies
At weddings the styling follows the couple's taste and the venue: a villa on the Appia, a farmhouse in the Sabina or a terrace in the centre call for different choices. Read the guide to wedding styling in Rome and the page on wedding catering.
At corporate events, consistency with the brand, tight set-up times and controlled access are what count. If the event is large, see also the page on large event catering.
How much does event styling cost
We don't give prices: every set-up is a project of its own. The quote depends on the quantity and type of materials, seasonal or imported flowers, hours of set-up and clear-down, transport, access to the venue, and how much is hired or bought. Ask for an itemised quote, with photos or sketches, and compare it with what the caterer already includes. For the other items that are added to the menu, read the guide to catering add-on services and to catering extra costs.
What to ask before you confirm
- Have you already worked at this venue? Do you know the access and the times?
- What is included in the quote and what does the caterer bring?
- How many hours do set-up and clear-down take?
- How do you handle the plan B in case of rain?
- Can I see photos of set-ups you have done, not just stock images?
Once you have the venue and the date, you can request up to 3 quotes from caterers and also ask them which stylists they already know.